Know the Difference Between UX/UI Designers

UI and UX designers refer to very different aspects of the product development process and design discipline but are often (mistakenly) used interchangeably. User Experience (UX) focuses on the user experience from working with the product. The UX Designer creates an interface that allows the end user to achieve their goals. On the other hand, UI stand for User Interface, and they ensure the interface is coherent, beautiful, and understandable.

Simply put, UX design is about the experience and function, while UI design is about how the produce’s physical appearance.

Key Responsibilities of UX Designers

• To conduct user research through testing sample applications, websites, and software related to design
• Analyze & identify pain points from users’ / customers’ perspective and direct feedback
• Develop wireframes and prototypes that solves the users’ needs in a way that provides a value-add to the company
• Enhance the user experience based on usability and user tests to determine a solution’s feasibility, desirability, and viability
• Push a design solution into the world that will benefit both the company and the users

Key Deliverables of UI Designer

• To provide exceptional and intuitive application design alongside the UX designer
• To be familiar with consumer marketing research and a granular understanding of the balance of colors, textures and interactive elements on an application and/or software
• To develop UI mockups and prototypes that clearly illustrate a sites function and intention in association with a UX designer inclusive of icons, illustrations, and photo treatments
• To assist in the creation of wireframes, storyboards, user and process floes, to convey interaction and design intentions effectively

While UI design and UX design involve different sets of skills, they are integral to each other’s success. UX/UI are responsible for designing and implementing all experiences a user has when interacting with a digital product.

How to Recruit a UX/UI Designer

• Know your needs. Do you need an internal UX designer to supplement your team or should you outsource the project? Describe your needs and expectations, particularities of the project, and the skillsets needed to complete goals.
• Find your candidate. Finding and hiring talented designers is a serious challenge for organizations without the help of additional recruiter’s expertise and assistance. We recommend partnering with a leading talent solutions partner if you’re ready to invest in your digital products to get the best quality candidates and work available in the market.
• Check their portfolio. Once you have identified a candidates, analyze their portfolio. Do they have the hard and soft skills necessary to build the product that you need alongside your team? What have they created before, what challenges did they experience, etc?
• Interview your candidate. Evaluate the best candidates throughout the interview process to help you make the best hiring choice. The following questions are key to understanding your candidates fit for your project:
• What techniques are you skilled in?
• Do you use/create wireframes?
• How do utilize prototyping tin the design process?
• How do you communicate with other designers and developers?

Ready to Hire a UX/UI Designer

If you’re looking to hire a UX or UI Designer or simply need help figuring our your next hiring move, contact AccruePartners’ team of subject matter experts today.

AccruePartners’ team of dedicated recruiters is devoted to seeking out the specialized talent to fit your team. From those seeking corporate in-house marketing positions to fast-paced agency roles, our candidates are tested, tried and proven with best-in-class processes geared towards supporting and successfully marketing your business.