MARKETING CANDIDATES

Director of Marketing

Seeking opportunities at $150K
  • MBA, Organizational Change and Leadership (Pfeiffer University)
  • Over 15 year’ progressive marketing experience in industries such as food, retail and manufacturing.
  • Propelled new B2B and B2C business growth and profitability by structuring innovative marketing promotions, lead brand strategy and retail activation for fresh food, vending ($1B), and over 8,000 corporate and franchise convenience market locations ($300M+).
  • Strategically expanded digital advertising and promotion opportunities through existing channels and emerging technologies.
  • Define plans and work jointly with portfolio marketing on the deployment of innovations and product programs, integrating them into the value offering and provide regional input into global activities and programs.

 

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VP of Marketing

Seeking opportunities at $200K
  • MBA, Marketing (VA Polytechnic and State University)
  • Over 25 years of progressive marketing experience across multiple industries including automotive, technology and multi-media
  • Defined overall strategy and implementation plan to attain 82% revenue contribution QoQ from marketing generated leads as derived by outbound and inbound marketing programs, SEO/SEM initiatives, events and tradeshows and partner relationships.
  • Well-rounded background in both digital and traditional marketing strategy including product marketing.
  • Developed global marketing plans, public relations campaigns, pricing and promotional strategies, non-traditional (social/SEO) and grass-roots marketing channels including promotional events.

 

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Paid Media Specialist

Seeking opportunities at $80K
  • BBA, Marketing (Radford University)
  • 4 years’ experience within marketing analytics, paid search and SEO strategy.
  • Managed 50+ successful mobile and desktop geo-specific franchisee location campaigns across the U.S. and Canada.
  • Produced key performance reports and dashboards around usage, leads, & opportunities to provide insight/analysis to help guide direction of clients’ businesses.
  • Utilize/create Google Analytics accounts to analyze website, paid search, and social campaign performance to derive actionable acumens.

 

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Senior Digital Brand Analyst

Seeking opportunities at $85K
  • BA, Spanish and International Studies (Elon University)
  • Responsible for creating and optimizing brand pages for products to drive sales through natural search traffic.
  • Experience creating and managing social media and digital campaigns, identifying target audiences, managing paid ad sets and monitoring Google Adwords and Bing Ads.
  • Responsible for analyzing ecommerce performance, identifying improvements for opportunities for product assortment, SEO, internal search and promotion.
  • Lead and managed the creation of all collateral needed to support new and existing products in both traditional and digital media, including packaging design, sell sheets, brochures, trade show graphics, research specification brochures, advertisements, and web content.

 

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Web Production Designer

Seeking opportunities at $80K
  • BGS, Communications/Media Arts (Wingate University)
  • Responsible for Designing, developing and publishing a website for a major brand from end to end (site is still live).
  • Experience working closely with developers to create site standards.
  • Freelance experience working with clients on web design, logos and user experience.
  • Wrote and updated product descriptions to fit local regulations and vendor requirements.

 

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Strategic Sourcing Manager

Seeking opportunities at $125K
  •  MBA, Business and Human Resources (Central Michigan University)
  • Strategic sourcing of external vendor partners and materials in support of multiple departments including Marketing for 14 years.
  • Negotiates contracts with vendors such as external recruiting and marketing agencies and manages vendors nationally and internationally.
  • Conducted RFP’s driving business to preferred suppliers and created global agreements which lead to 20% cost savings.
  • Managed budgets of up to $800 million in spends for sales, marketing, communications and HR with Ingersoll Rand.

 

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Digital Marketing Analyst

Seeking opportunities at $75K
  • MS, Digital Marketing (Concordia College of New York)
  • Created and maintains the company’s social media presence; increased the number of page likes by 324%.
  • Tracks and adjusts Google Analytics and Adwords to improve statistics which resulted in successfully decreasing the company’s bounce rate by 58%.
  • Experience developing online marketing campaigns and delivering analysis via bi-weekly marketing and analysis reports.
  • Responsible for SEO strategy and keyword placement in order to make the website more visible.

 

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Marketing/ SEO Communications Specialist

Seeking opportunities at $60K
  • MA, Communications (Queens University)
  • Coordinated and planned high-end marketing events to increase software and information technology services for the company.
  • Managed a network of over 120 small to medium-sized clients by providing digital  marketing strategies including websites, content and search engine optimization.
  • Build SEO into websites, run Google Analytics to assess SEO, and run Google Adwords for SEO.
  • Develops and maintains intuitive digital analytic dashboards and report  in Salesforce  for campaign performance monitoring and KPIs and recommends actions for business improvement.

 

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