Site Experience Manager in Winston-Salem, North Carolina
THE TEAM YOU WILL BE JOINING
Established, Global Consumer Products organization with 100 years of history and at the top of their industry
Investing in their digital transformation and committed to building out their Digital Marketing & Creative Services teams
Collaborative team with a shared “roll-up-your-sleeves” entrepreneurial spirit
WHAT THEY OFFER YOU
Clear vision and proven support from the executive team
Ability to hit the ground running on fast-paced digital initiatives and build from the ground up!
Opportunity to drive DTC growth through increased consumer engagement and acquisition strategies
Exceptional benefits - enjoy 2 weeks' vacation, 10 holidays & variable compensation bonus, company paid life insurance, salary continuation in the event of a serious illness, and up to 56 hours of paid sick time each year.
WHY THIS ROLE IS IMPORTANT
Lead all digital consumer key areas of site experience with a focus on eCommerce revenue generation, presenting best-in-class user experience (UX) principles.
Ability to collaborate cross-functionally across eCommerce and Brand Merchandising to align the site experience and design plans into a meaningfully customer shopping experience
Utilize data and analytics to identify key areas for site optimizations, leveraging competitor analysis to inform ongoing optimizations and improvements to key website KPIs
Manage and build out multiple DTC website calendars, driving and developing process improvement opportunities for the digital team for site merchandising and seasonal planning.
THE BACKGROUND THAT FITS
Bachelor’s degree in Business Administration, Merchandising, Marketing, or similar
4+ years of eCommerce experience in a Retail, Apparel, Accessories, jewelry, luxury products or similar industry experience required
4+ years of experience utilizing eCommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, Hyperion, etc.
2+ years of experience analyzing and interpreting data with tools such as AB Tasty, Optimizely, Google Analytics, CrazyEgg, HotJar, etc.
Strong project management, problem solving, conflict management, interpersonal and presentations skills are a must