Senior Marketing Ad Operations Specialist in Charlotte, North Carolina
Posted 07/28/21

THE TEAM YOU WILL BE JOINING:

  • Top 25 U.S. digital financial services company committed to developing award-winning technology and services.
  • Named one of the top three fastest-growing banking brands in the U.S. in 2020.
  • Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs)), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.

 

WHAT THEY OFFER YOU:

  • Fast paced, highly collaborative, teamwork-oriented environment
  • Fun and optimistic atmosphere, passionate about improving financial wellness for all with strong company diversity & inclusion initiatives
  • Base salary of $80-93k 7% bonus and excellent benefits package
  • Top-notch leadership committed to developing people
  • 100% remote for now, then will sit on-site in Charlotte, NC when staff transitions back into the office after Labor Day (work from home on Fridays will continue!)

 

WHAT YOU WILL DO

  • Leverage expertise in ad server campaign setup and creative execution with the ability to manage and administer digital media campaigns within Google Campaign Manager
  • Intensely focuses on operational excellence within AdTech and martech ecosystems
  • Works cross-functionally with internal and external partners to develop solutions that enable campaigns to achieve marketing objectives
  • Maintains and communicates technical specs to internal and external partners
  • Supports the Audience Specialist in leading the vision and approach for audience strategy and activation across audience data management platforms
  • Implements, conducts quality assurance, and manages all 3rd party vendor tags across all company properties, ensuring they are functioning as intended or removed as needed
  • Vets and implements technology partners including ad-serving, 3rd party verification, and performance tracking

 

HOW YOU ARE QUALIFIED:

  • Bachelors degree in marketing or other related field
  • 3+ years of hands-on digital media/adtech experience working in digital ad operations, including comprehensive knowledge of process and platforms supporting data collection and campaign execution.
  • Experience with customer segmentation, creation and execution of marketing plans, digital and database marketing, tagging, and programmatic
  • Strong understanding of ad servers and 4th party servers (like Jivox, Flashtalking, etc.)
  • Knowledge of digital ad specs and technical limitations of different formats
  • Experience with online data management and optimization platforms
  • Experience with ad tech tools such as onboarding platforms (LiveRamp)
  • Understanding of the paid digital media landscape
  • Strong analytical ability and project management skills
  • Proven ability to adapt to a changing environment
  • Experience working with cross functional teams
  • Excellent verbal and written communications skills
  • Ability to work collaboratively with all levels of an organization

 

#LI-CC1

  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 07/28/21
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