Senior Marketing Ad Operations Specialist in Charlotte, North Carolina
THE TEAM YOU WILL BE JOINING:
Top 25 U.S. digital financial services company committed to developing award-winning technology and services.
Named one of the top three fastest-growing banking brands in the U.S. in 2020.
Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs)), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.
WHAT THEY OFFER YOU:
Fast paced, highly collaborative, teamwork-oriented environment
Fun and optimistic atmosphere, passionate about improving financial wellness for all with strong company diversity & inclusion initiatives
Base salary of $80-93k 7% bonus and excellent benefits package
Top-notch leadership committed to developing people
100% remote for now, then will sit on-site in Charlotte, NC when staff transitions back into the office after Labor Day (work from home on Fridays will continue!)
WHAT YOU WILL DO
Leverage expertise in ad server campaign setup and creative execution with the ability to manage and administer digital media campaigns within Google Campaign Manager
Intensely focuses on operational excellence within AdTech and martech ecosystems
Works cross-functionally with internal and external partners to develop solutions that enable campaigns to achieve marketing objectives
Maintains and communicates technical specs to internal and external partners
Supports the Audience Specialist in leading the vision and approach for audience strategy and activation across audience data management platforms
Implements, conducts quality assurance, and manages all 3rd party vendor tags across all company properties, ensuring they are functioning as intended or removed as needed
Vets and implements technology partners including ad-serving, 3rd party verification, and performance tracking
HOW YOU ARE QUALIFIED:
Bachelors degree in marketing or other related field
3+ years of hands-on digital media/adtech experience working in digital ad operations, including comprehensive knowledge of process and platforms supporting data collection and campaign execution.
Experience with customer segmentation, creation and execution of marketing plans, digital and database marketing, tagging, and programmatic
Strong understanding of ad servers and 4th party servers (like Jivox, Flashtalking, etc.)
Knowledge of digital ad specs and technical limitations of different formats
Experience with online data management and optimization platforms
Experience with ad tech tools such as onboarding platforms (LiveRamp)
Understanding of the paid digital media landscape
Strong analytical ability and project management skills
Proven ability to adapt to a changing environment
Experience working with cross functional teams
Excellent verbal and written communications skills
Ability to work collaboratively with all levels of an organization