Senior Digital Optimization Analyst in Charlotte, North Carolina
Posted 01/07/22


  • A national top 25 provider of financial products and services for commercial and consumer clientele
  • Named one of the top three fastest-growing FinTech brands in the U.S. in 2020.
  • Company culture committed to community relations, corporate social responsibility, and innovation
  • Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs)), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.
  • Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered.



  • Fast paced, highly collaborative, teamwork-oriented environment
  • Make an immediate impact in this high visibility role
  • Base salary of $81-99k + 15% bonus and excellent benefits package
  • Top-notch leadership committed to developing people



  • Monitor ongoing campaigns and test performance, provide actionable insights and recommendations for testing and optimization, and build out respective dashboards
  • Own A/B and multivariate testing design, measurement plan, segmentation, and analysis
  • Support the entire enterprise by analyzing key digital metrics related to marketing campaigns, A/B and multivariate website testing, and personalization efforts.
  • Own marketing website reporting as it relates to personalization and testing
  • Track conversion rate optimization efforts and other various success metrics including custom analytic needs for measurement plans
  • Collaborate with cross functional teams to identify areas of opportunity, share campaign and test findings, and work to improve business metrics
  • Performs daily testing analysis using various raw data sources and Adobe tools to evaluate and monitor experiences and conversion
  • Create, revamp, and maintain dashboards in Power BI for internal stakeholders that track lessons learned and key impacts from personalization efforts and testing hypothesis
  • Help prioritize backlog for projects of varying visibility and complexity




  • Bachelor's degree in data analytics, data science, statistics, or related field
  • 3+ years of experience of data mining, optimization, and analysis
  • Strong knowledge of statistical programming packages such as R or SAS
  • Strong knowledge of data preparation programs such as SQL or Python, preferred
  • Strong background in relational databases and data management concepts
  • Understanding of website and testing data with experience using Adobe products, specifically Adobe Analytics, Adobe Target, and Adobe Audience Manger
  • Working knowledge of Power BI dashboard building and reporting including experience with DAX (or similar data visualization/dashboarding tool like Tableau)
  • Familiarity working with Celebrus and Pega a plus
  • Ability to analyze and synthesize complex data into clear action-oriented recommendations for the business
  • Comfort level with ambiguity and ability to handle multiple projects at the same time
  • Ability to communicate analytical insights clearly and concisely to individuals from diverse backgrounds


  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 01/07/22
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