Remote Marketing Assistant II in Appleton, Wisconsin
Posted 10/09/20

AccruePartners values our contract and consulting employees. We offers a competitive benefits package to meet the diverse needs of all of our contractor and consulting employees and their family members. Here is a listing of what our company offers: 401(k) Medical, Dental, Vision, Life Insurance, Employee Assistance Program, Medical and Prescription Drug, Short and Long-Term Disability Insurance. 

 

THE TEAM YOU WILL BE JOINING:

  • Fortune 500 media and network communications company
  • Dedication to providing quality service and value by exceeding customer expectations
  • Expanding national footprint in 30+ states
  • Rich history of growth and diversification

 

WHAT THEY OFFER YOU:

  • Culture: Environment of flexibility, success and accountability
  • Growth: Exceptional personal and professional growth potential
  • Opportunity: High visibility to senior leadership on an enterprise level
  • Stability: Emphasis on developing and retaining top talent

WHERE THIS POSITION IS LOCATED:

  • Remote based out of Appleton, WI

 

 

WHY THIS ROLE IS IMPORTANT:

 

  • Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities.
  • Localize marketing materials with market-specific research information and insights.
  • Develop customized insights in partnership with the Sales organization.
  • Provide localized materials using quantitative and qualitative resources.
  • Participate/facilitate cross-functional brainstorm sessions.
  • Aggregation of syndicated research data to support individual client needs.
  • Arm sales with ratings analysis to drive rates and inform sales of opportunities including use of Nielsen data and proprietary Set Top Box data.
  • Proactively track programming to identify opportunities, congratulate and entice clients, and maximize revenues.
  • Provide rating estimates and collaborate with Pricing & Planning and Sales Management for high profile programming to support competitive pricing.
  • Provide one-sheets highlighting success of Cable networks and programming .
  • Provide competitive media spend information via Kantar, Media Monitors, etc.
  • Assist in the development of market share and spending analysis.
  • Develop proficiency in using set-top box data to help inform Client schedule recommendations.
  • Effectively use Polk data to provide Clients with additional market intelligence.
  • Ensure accuracy of market coverage maps and Universe Estimates (UEs).
  • Digital Sales Support & Product Activation
  • Develop and foster relationships within Digital Sales to advance Digital growth.
  • Assist in development of best digital strategies and multi-platform client solutions, in collaboration with Digital Sales.
  • Provide ongoing field perspective and feedback to Digital Sales to support execution of all digital products.

 

 

THE BACKGROUND THAT FITS:

  • Minimum three years of strong brand, product, integrated marketing, ad agency buying and/or advertising sales research experience.
  • Knowledge of cable television, digital products, and advanced advertising products.
  • Proven track record of helping Sales executives grow revenue.
  • Strong strategic capability set with ability to rigorously define, prioritize, and execute across a complex range of categories, customers, products, and functional groups.
  • Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story. May be required to attend or assist with high exposure Sales calls as a Research expert.
  • Previous experience in supporting a team of advertising / marketing professionals. Agency, Media, and/or Ad Sales is highly preferred.
  • Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore.
  • Strong proficiency of Microsoft Excel and Microsoft Office Applications
  • Familiarity with and experience in digital marketing; understanding of online campaign development, metrics and optimization strategies.
  • A minimum of a Bachelor’s degree in Marketing, Business or a related field is preferred.
  • Employee Type: Contract
  • Location: Appleton, Wisconsin
  • Category: Marketing
  • Date Posted: 10/09/20
Apply Today!
Apply Today!

Apply Today!

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