Qualitative Research Manager in Charlotte, North Carolina
THE TEAM YOU WILL BE JOINING:
Top 25 U.S. digital financial services company committed to developing award-winning technology and services.
Named one of the top 3 fastest-growing banking brands in the U.S. in 2020.
Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered.
WHAT THEY OFFER YOU:
Strong Executive leadership team investing in its talent and committed to developing people
Fast paced, highly collaborative, teamwork-oriented environment
High visibility, high impact role that focuses on elevating consumer empathy and vantage points
Fantastic base salary + bonus potential and excellent benefits package
WHAT YOU WILL DO
Collaborate with internal business partners across all lines of business supporting a human centered design innovation process, managing end-to-end custom research resulting in actionable recommendations.
Design qualitative and quantitative research plans, developing research questions, analyzing data and uncovering insights to present findings.
Program and conduct research using variety of methods and tools, particularly qualitative research, such as interviews, diary studies, and ethnography.
Maintain subject matter expertise with qualitative research approaches, including consideration of methodologies, tools, and resources
Serve as a consumer advocate, bringing relevant research insights into context supporting business planning and strategic actions
Ability to be a storyteller from research, summarizing key takeaways with implications for the business for executive level consumption.
THE BACKGROUND THAT FITS
Bachelor’s degree in marketing, business, social sciences, or related field
3+ years of experience conducting qualitative research (interviews, ethnography, observation), including designing methodology and recruitment approaches
Experience designing and analyzing a range of qualitative and quantitative research, including questionnaire / discussion guide design, data analysis, report design / creation
Strong analytical and critical thinking skills
Excellent written and oral communication skills
Preferred: Specialized certification or degree related to qualitative research or behavioral science
Preferred: 5+ years of market research experience in a business to consumer setting, financial services experience