Public Relations Manager in Charlotte, North Carolina
THE TEAM YOU WILL BE JOINING:
Top 25 U.S. digital financial services company committed to developing award-winning technology and services.
Named one of the top three fastest-growing banking brands in the U.S. in 2020.
Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs)), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered.
WHAT THEY OFFER YOU:
Fast paced, highly collaborative, teamwork-oriented environment
Make an immediate impact in this high visibility role
Base salary of $120-130k with bonus potential and excellent benefits package
Top-notch leadership committed to developing people
WHAT YOU WILL DO
Advance the position of the company among its competitive set across various segments within the financial services industry.
Responsible for supporting the advancement of business goals and protecting the company’s reputation.
Develop and successfully manage a proactive communications program specific to the company in support of the goals of the business.
Execute tactical communications, including press releases, FAQs, media materials, talking points, media pitches, etc.
Utilize communications tools and technology applications (media monitoring, measurement, and research platforms) to derive insights that fuel communication strategies and optimize existing efforts; aid business partners' understanding of usage patterns and trends through interpretation of metrics and research.
Build and cultivate strong relationships with client groups and key subject matter experts to develop appropriate messages and outcomes.
Continually evaluate and prioritize media opportunities, actively managing press relationships to ensure maximized coverage of company initiatives. Cultivate productive relationships with key business, consumer, and trade media.
Drive the development of consistent, cohesive and compelling messages in support of external communications strategies and activities, including media engagements and other cross-functional marketing campaigns.
Support crisis communications efforts.
Foster strong collaboration and teamwork among the PR team and cross-functionally to achieve the best outcomes.
Manage digital and in-person external events (industry conferences, webinars, etc.) and work with partners to ensure high standards and excellent quality is delivered in terms of content, environment and logistics.
Keep abreast of latest trends and best practices in the media and public relations sphere.
Contribute to the effectiveness of the PR function, including participating in general departmental deliverables and forums, sharing and implementing best practices from the team, and offering help and support as reasonable and appropriate during busy seasons.
Demonstrate resilience, flexibility and willingness to explore different paths to achieve an outcome and adjust quickly and efficiently to new circumstances
HOW YOU ARE QUALIFIED:
Bachelor's degree in liberal arts discipline, communications, public relations, journalism or business required.
5+ years’ experience in a similar communications role with increased responsibilities.
Demonstrated ability to operate in a cross-functional environment to develop solutions to maximize business results.
Strong project management skills with demonstrated ability to take longer term initiatives from the ideation stage to successful execution.
Demonstrated ability in launching and maintaining successful large-scale communications initiatives, including content generation, media relations efforts, and project oversight.
Understands and demonstrates the highest level of ethical judgment.
Self-starter and detail-oriented.
Strong ability to manage and prioritize multiple deliverables.
Ability to foster collaborative work relationships with people at all organizational levels, including senior executives.
Hands-on experience with PR platforms and tools, project management processes and excellent oral and written communication and presentation skills.
Prior experience in personal finance / consumer lending is preferred.