100-year history of dedication to customer satisfaction, success and growth
Tremendous growth and new business strategy leading to the need for new talent
Significant investments in cutting-edge technology
WHAT THEY OFFER YOU:
Culture: Excellent work environment that fosters collaboration
Growth: Ability to make an impact on the direction of the organization
Opportunity: Gain hands-on experience working with cutting-edge technology
Stability: Recent financial performance of the company has reported record profits
WHERE THE POSITION IS LOCATED:
Chicago, Il / Virtual
WHY THIS ROLE IS IMPORTANT:
Researches and assists with the development of marketing strategies to maximize brand appeal for target customers; assists with preparation of recommendations for more senior team members and/or management.
Compiles and analyzes data on market trends, customer behavior, and competitor activity to identify market opportunities for the brand.
Analyzes opinion research to determine perceptions of brands, and to identify opportunities for increased marketing/advertising as well as potential for additional product or service prospects.
Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
Interpreting data for marketing trends and reporting to management for new or potentially new product or service development.
Collaborates to develop brand positioning, associated marketing themes, and media channels that align with target customer demographics.
Drafts brand marketing materials that resonate with targeted customer segments to promote brand appeal.
Develops knowledge of the organization's products, services, and customers by working closely with more experienced team members.
Helps coach and delegate work to lower-level team members.
THE BACKGROUND THAT FITS:
Salesforce Marketing Cloud Campaign Experience
3+ years of experience within brand marketing and research
Strong exposure analyzing market trends and identifying new products and services