Performance Marketing Manager in Charlotte, NC
Posted 02/23/23
THE TEAM YOU WILL BE JOINING:
WHAT THEY OFFER YOU:
WHY THIS ROLE IS IMPORTANT:
THE BACKGROUND THAT FITS:
#LI-WG1
- PE-backed distributor of specialized equipment
- High growth both organically and through acquisitions / nearly double revenue in past 12 months
- Agile company winning business through exceptional service
WHAT THEY OFFER YOU:
- Opportunity to be the start of a newly created function
- Entrepreneurial environment; a lot of room for growth
- Supportive leadership that encourages members to bring ideas to the table and does not micro-manage
WHY THIS ROLE IS IMPORTANT:
- Develop marketing campaigns that drive awareness, engagement and generate new demand from target customers
- Work closely with the VP of Sales and Marketing to deliver branding, website relaunch, and other marketing projects
- Create content to update the company's website
- Set up and collaborate with 3rd party agencies and other vendor partners (branding, web support, campaign execution) to ensure expertise, engagement and alignment
- Plan out the required marketing technology/ tools required, a key team member during implementation and acts as the primary business owner for their adoption and usage
- Measures and reports performance of all digital marketing channels and campaigns and assess against goals (ROI and KPIs)
THE BACKGROUND THAT FITS:
- Prior experience in a demand generation marketing role
- B2B industry experience preferred, not required
- Experience building aa marketing function from scratch
- Experience working closely with Sales teams to determine ROI from marketing related activities
- Has worked with/managed 3rd party marketing agencies
- Technical skills including but not limited to HubSpot, Salesforce, WordPress, and other Content Management Systems
#LI-WG1
Employee Type: Direct Hire
Location: Charlotte, NC
Category: Marketing
Date Posted: 02/23/23
