Paid Media Strategist in Charlotte, North Carolina
Posted 04/15/22
THE TEAM YOU WILL BE JOINING:
Dynamic and creative company located in Charlotte, NC and Headquartered in San Francisco
Dedicated to making financial progress possible for everyone.
National presence providing excellent service to over 60 million members
Vibrant work environment with a culture founded on collaboration and good energy
WHAT THEY OFFER YOU:
Fun and optimistic atmosphere, combining all the perks of a tech company with a healthy work-life balance
Tons of opportunities to take on responsibility and ownership and have a meaningful impact.
You are encouraged to identify opportunities to scale the product, technology, and organization, and then launch them into action.
Having a healthy and happy team is their number one priority- family focused organization.
Free amenities, paid company trips and outings, competitive salary and generous benefits.
WHY THIS ROLE IS IMPORTANT:
Manage 7-figure monthly media budgets
Own entire channels and strategies - you own the ideation, prioritization, & execution of all marketing optimization levers while managing Facebook, Mobile/Web Display & other media channels
Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
Develop processes and frameworks that will scale with a growing organization
Drive ad/campaign/audience testing in the account while partnering across the organization to impact landing page generation, multivariate testing, and automation of marketing infrastructure
Work with internal stakeholders to best manage the account using the available data while being a thought partner on data infrastructure
Collaborate closely with Product, Engineering, Finance, Analytics, Copy, Design, and Brand to transform your ideas into compelling and personalized messages and product experiences
THE BACKGROUND THAT FITS:
3-5 years of performance marketing experience
Has demonstrated experience scaling & optimizing large Paid Digital campaigns
Has demonstrated tactical excellence in at least one of the following acquisition channels:
Display Prospecting, Display Retargeting, Paid Social (Facebook, Instagram, etc.)