Paid Media Manager in Charlotte, North Carolina
Posted 04/20/22


  • Top 25 U.S. digital financial services company committed to developing award-winning technology and services.
  • Named one of the top 3 fastest-growing banking brands in the U.S. in 2020.
  • Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.
  • Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered.



  • Strong Executive leadership team investing in its talent and committed to developing people
  • Fast paced, highly collaborative, teamwork-oriented environment
  • Opportunity to drive change with a strong focus on process improvement in a high visibility role
  • Fantastic base salary + bonus potential and excellent benefits package



  • Responsible for the execution of all paid media efforts including campaign ideation, setup, optimization, testing, and analysis on Google Ads and Microsoft Ads, through SA360 integration
  • Strategize across the enterprise to understand business needs and maximize advertising efforts against objectives and priorities to drive Conversion Rate Optimization (CRO)
  • Develops responsive search ads, extensions and onsite creative relevant to SEM
  • Emphasis on establishing data accuracy/integrity to measure/optimize campaigns based on full funnel ROI by each line of business
  • Collaborate with marketing, analytics, product, and storefront teams to leverage insights and learnings for developing testing plans for the paid search channel
  • Work with analytics and research teams to understand customer profile insights and behaviors that help nurture paid search marketing campaign strategies
  • Implement, measure, and optimize campaigns in a dynamic fashion based upon competitive analysis, marketplace, business dynamics and performance trends
  • Establish, analyze, and publish reporting that presents campaign performance in an insightful/impactful manner, with clear reasons for actions taken for internal partners



  • 5+ years’ experience in performance-based paid search marketing
  • Expert on conversion funnel metrics, analytics, and optimization levers
  • Expertise with budgeting, forecasting and accruals
  • Expert in Excel and Skilled with PowerPoint
  • Advanced in Google Ads, Microsoft Ads and SA360
  • Bachelor’s Degree in marketing, business, or finance related field
  • Experience with Discovery Ads and Universal App Campaigns is a plus





  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 04/20/22
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