Multicultural Marketing Manager II in Stamford, Connecticut
Posted 04/13/22

AccruePartners values our contract and consulting employees. We offer a competitive benefits package to meet the diverse needs of all of our contractor and consulting employees and their family members. Here is a listing of what our company offers: 401(k) Medical, Dental, Vision, Life Insurance, Employee Assistance Program, Medical and Prescription Drug, Short and Long-Term Disability Insurance.

WHO OUR CLIENT IS:

  • Fortune 500 media and network communications company
  • Dedication to providing quality service and value by exceeding customer expectations
  • Expanding national footprint in 30+ states
  • Rich history of growth and diversification

 

WHY YOU SHOULD CONSIDER THIS OPPORTUNITY:

  • Culture: Environment of flexibility, success and accountability
  • Growth: Exceptional personal and professional growth potential
  • Opportunity: High visibility to senior leadership on an enterprise level
  • Stability: Emphasis on developing and retaining top talent

 

WHAT YOU WILL DO:

  • Oversee all aspects for ideation, execution and implementation of monthly direct marketing campaigns targeted to the African American segment
  • Manage the creative agency on the creative development of direct marketing tactics including Direct Mail, TV, Digital Video, Digital Audio, Bill Marketing, Shared Mail, FSI and Radio
  • Assist in the development of the go-to-market strategy, and overall marketing plan for the African American segment
  • Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs
  • Provide guidance and assess African American programming behaviors and video service preferences
  • Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs
  • Manage all internal relationships that are required to execute bi-weekly Direct Mail campaigns
  • Partner with cross-functional teams to develop and implement African American campaigns across channels to improve multi-touch campaign effectiveness
  • Analyze performance, assess weekly performance reports and provide program improvement recommendations based on learnings
  • Responsible for competitive advertising activity monitoring and reporting for the African American segment
  • Manage budget attributed to African American marketing efforts

 

HOW YOU ARE QUALIFIED:

  • Bachelor's degree or higher in marketing, business, communications or related field
  • 4+ years of experience in consumer technology or related industries
  • Experience in managing major advertising campaigns
  • Experience in gathering and analyzing actionable metrics
  • Exceptional written and verbal communication skills
  • Ability to clearly articulate ideas and feedback in a constructive manner
  • Ability to read, write, speak, and understand English
  • Knowledge of African American culture/behaviors and experience developing campaigns for this community
  • Employee Type: Contract
  • Location: Stamford, Connecticut
  • Category: Marketing
  • Date Posted: 04/13/22
Apply Today!
Apply Today!

Apply Today!

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