Multicultural Marketing Manager in Charlotte, North Carolina
THE TEAM YOU WILL BE JOINING:
Top 25 U.S. digital financial services company committed to developing award-winning technology and services.
Named one of the top three fastest-growing banking brands in the U.S. in 2020.
Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs)), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered.
WHAT THEY OFFER YOU:
Fast paced, highly collaborative, teamwork-oriented environment
Make an immediate impact in this high visibility role
Base salary of $121-156k + 11% bonus and excellent benefits package
Top-notch leadership committed to developing people
WHAT YOU WILL DO
Lead marketing campaigns targeting specific audiences in close alignment with Brand, Sponsorships, PR, and Social teams
Responsible for driving our D&I messaging and executing on a variety of initiatives aimed at uniting past and prospective D&I efforts
Develop and execute marketing plans for cultural events, sponsorships and content campaigns that specifically target Multicultural audiences
Provide thought leadership and perspective on embedding an inclusive and culturally relevant approach to marketing initiatives including authentic representation and storytelling
Ensure inclusive practices are amplified in our corporate narrative and story
A key member of the marketing cross-functional team who will exhibit a solid understanding of culture and multicultural audiences
Work with business partners across the enterprise including but not limited to Corporate Citizenship and Human Resources to lead marketing support based on corporate and business objectives
Act as key client representative for creative and media agencies as well as key publishing or sponsorship partners
Collaborate with agency and business partners to use data to help inform priorities and measure the effectiveness of programs and initiatives.
Monitor and report on D&I topics and identify standard methodologies across the industry
Drive key audience priorities by identifying and building scalable programs and partnerships accordingly
Manage budget including tracking monthly invoices, accurate forecasting, and establishing monthly accruals
Adheres to compliance approvals and processes for all marketing and advertising communications
HOW YOU ARE QUALIFIED:
5+ years of marketing or related experience
Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced cross-functional environment
Prioritize workload and meet deadlines for a variety of marketing deliverables
Exercise a high degree of judgment and problem-solving skills on assigned work
Strong attention to detail and accuracy for project execution
Ability to work independently and demonstrate initiative
Exceptional communication and interpersonal skills, ability to provide clear direction
Extremely proficient with MS Word, Excel, PowerPoint