Media Account Coordinator in Colombus, Ohio
Posted 10/19/21

AccruePartners values our contract and consulting employees. We offers a competitive benefits package to meet the diverse needs of all of our contractor and consulting employees and their family members. Here is a listing of what our company offers: 401(k) Medical, Dental, Vision, Life Insurance, Employee Assistance Program, Medical and Prescription Drug, Short and Long-Term Disability Insurance. 

 

THE TEAM YOU WILL BE JOINING:

  • Fortune 500 media and network communications company
  • Dedication to providing quality service and value by exceeding customer expectations
  • Expanding national footprint in 30+ states
  • Rich history of growth and diversification

WHAT THEY OFFER YOU:

  • Culture: Environment of flexibility, success and accountability
  • Growth: Exceptional personal and professional growth potential
  • Opportunity: High visibility to senior leadership on an enterprise level
  • Stability: Emphasis on developing and retaining top talent

WHERE THIS POSITION IS LOCATED:

  • Columbus, OH

 

WHY THIS ROLE IS IMPORTANT:

  • This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules.
  •  This key team member is integral in helping the sales team to maximize multiscreen solutions, which has a direct impact on our ability to deliver and exceed on client’s marketing and advertising expectations.
  • This individual will have a passion for marketing and advertising sales and will be closely aligned with other sales team members and cross functional groups.
  •  This position requires strong communication skills and strong attention to detail, in a faced paced sales environment.
  • Proactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives.
  • Create effective data driven multi-screen advertising schedules for all clients.
  • Utilize Kantar, Polk, Nielsen, comScore, Set Top Box data and other research metrics to make proposal recommendations.
  • Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients.
  • Maximize inventory usage to ensure proposal delivery.
  • Create an open honest communication line with all Account Executives (May need to balance the competing needs of multiple Account Executives at the same time).
  • Be able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives.
  • Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules.
  • Compare purchased schedule with the original avail to ensure delivery against client needs.
  • Utilize tools to ensure all necessary accounts meet Posting requirements.
  • Partner with Account Executives and clients on best practices and effectiveness of multi-screen campaigns.
  • Work closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately.
  • Work cross functionally to create and incorporate local packages into schedules.

 

THE BACKGROUND THAT FITS:

  • 1+ years of experience in media sales a strong plus
  • Knowledge of cable television, digital products, and advanced advertising products is a plus.
  • Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story.
  • Previous experience supporting a team of Sales, advertising, or marketing professionals is helpful but not required
  • Previous experience in an Ad Agency, Media, and/or Ad Sales team is highly preferred.
  • Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore are helpful.
  • Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies.
  • Needs to have the ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules
  • Familiar with writing rationales and/or agency POVs (“point of views”)
  • Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings is helpful.
  • Ability to back-up work and have good logic to creating schedules
  • Bachelor’s degree in Advertising, Marketing, Public Relations, Journalism, English, or related field, or equivalent work experience preferred.
  • Employee Type: Contract
  • Location: Colombus, Ohio
  • Category: Marketing
  • Date Posted: 10/19/21
Apply Today!
Apply Today!

Apply Today!

Attach a resume file. Accepted file types are DOC, DOCX, PDF, HTML, and TXT.

We are uploading your application. It may take a few moments to read your resume. Please wait!