Marketing Manager II in Stamford, Connecticut
Posted 04/13/22

AccruePartners values our contract employees and it is our intent to be a thought leader with regards to The Affordable Healthcare Act. Our contract employees are eligible for Major Medical, Vision, Dental, Short Term Disability and 401K.

 

WHO OUR CLIENT IS:

• Fortune 500 media and network communications company

• Dedication to providing quality service and value by exceeding customer expectations

• Expanding national footprint in 30+ states

• Rich history of growth and diversification

 

WHY YOU SHOULD CONSIDER THIS OPPORTUNITY:

• Culture: Environment of flexibility, success and accountability

• Growth: Exceptional personal and professional growth potential

• Opportunity: High visibility to senior leadership on an enterprise level

• Stability: Emphasis on developing and retaining top talent

 

WHERE THIS POSITION IS LOCATED:

  • Stamford, CT

 

WHAT YOU WILL DO:

  • Oversee all aspects for ideation, execution and implementation of monthly direct marketing campaigns targeted to the Hispanic segment
  • Manage the creative agency on the creative development of direct marketing tactics including Direct Mail, TV, Digital Video, Digital Audio, Bill Marketing, Shared Mail, FSI and Radio
  • Assist in the development of the go-to-market strategy, and overall marketing plan for the Hispanic segment
  • Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs
  • Provide guidance and assess Hispanic programming behaviors and video service preferences
  • Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs
  • Manage all internal relationships that are required to execute bi-weekly Direct Mail campaigns
  • Partner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectiveness
  • Analyze performance, assess weekly performance reports and provide program improvement recommendations based on learnings
  • Responsible for competitive advertising activity monitoring and reporting for the Hispanic segment
  • Manage budget attributed to Hispanic marketing efforts

 

BACKGROUND THAT FITS:

  • Exceptional written and verbal communication skills
  • Ability to clearly articulate ideas and feedback in a constructive manner
  • Ability to read, write, speak and understand English
  • Knowledge of Hispanic culture/behaviors and experience developing campaigns for this community

 

 

 

 

 

 

  • Employee Type: Contract
  • Location: Stamford, Connecticut
  • Category: Marketing
  • Date Posted: 04/13/22
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