Marketing Insights Analyst in Charlotte, North Carolina
Posted 09/24/21

THE TEAM YOU WILL BE JOINING

  • Global industry leader with over 125 years as one of the largest family-owned companies in the US
  • Strategic leadership that believes in putting the employee first
  • Values customer input, seeking their ideas on how to improve products or new product developments

WHAT THEY OFFER YOU

  • Opportunity to join a performance-oriented company that gives employees the tools needed to succeed
  • Investment in professional development and continual education - Demonstrated history of promoting from within
  • Awarded Best Places to Work for the last 5 years
  • Competitive compensation, bonus plan, profit sharing, 401k and benefit plan

WHY THIS ROLE IS IMPORTANT:

  • Serve as the in-house expert on collecting, tracking, analyzing, and reporting for the marketing and communications department to provide insight on strategies that will best help meet business objectives
  • Ability to work cross-functionally to assist in the initial launch of campaigns, tracking, and providing an accurate assessment of marketing initiatives performance.
  • Model out long-term impacts of media investment in terms of revenue, profitability, and other financial metrics
  • Analyze API and log-level data from digital media/measurement platforms (e.g., Google Campaign Manager, Facebook Ads Manager)

THE BACKGROUND THAT FITS:

  • Must-Have Criteria
    •    3+ years overall marketing experience 
    •    CRM experience (Salesforce OR similar)
    •    Marketing automation experience (Pardot OR similar)
    •    Experience reviewing & synthesizing marketing & sales reports for trends (Qualtrics OR similar)
    •    Google Analytics experience

    Preferred Criteria
    •    CPG industry experience
    •    Agency experience

 

 

 

#LI-CP1

  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 09/24/21
Apply Today!
Apply Today!

Apply Today!

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