Marketing Automation Specialist in Charlotte, NC
Posted 06/02/22

AccruePartners values our contract and consulting employees. We offer a competitive benefits package to meet the diverse needs of all of our contractor and consulting employees and their family members. Here is a listing of what our company offers: 401(k) Medical, Dental, Vision, Life Insurance, Employee Assistance Program, Medical and Prescription Drug, Short and Long-Term Disability Insurance.

 

THE TEAM YOU WILL BE JOINING:

  • Fortune 500 manufacturing and technology organization with significant investment in R&D and Innovation
  • Rich history with over 150 years of significant growth and innovation
  • Expanding global footprint in North America, South America, Europe and Asia
  • Industry leader within all 8 divisions and leader in each
  • Known for growing talent internally and promoting internally

 

WHAT THEY OFFER YOU:

  • Culture: Highly collaborative, teamwork-oriented environment
  • Growth: Make an immediate impact in this high visibility role
  • Opportunity: Ability to drive change within organization with a focus on process improvement
  • Stability: Strong executive leadership team investing in its talent and elevating the global footprint

 

WHY THIS ROLE IS IMPORTANT:

  • Create and administer lead management campaigns:
  • Expert on marketing automation campaigns, and using in-region resources (website, Lead Development and Sales Development, Field Sales, webinars, etc.) to further engage, capture, and develop leads
  • Coordinate integration and execution of electronic marketing activities with marketing managers and specialists for events, trainings, mail campaigns, programs, promotions, and other marketing initiatives
  • Create associated forms, banners, newsletters, etc. to support initiatives
  • Work with Marketing on building /executing and translating digital activities and engagement into Marketo program, ensuring Marketo programs and campaigns are accurate, and performance /analytics align with reporting structure and strategy
  • Conduct A/B testing of campaign parameters, measure results, and adjust tactics to maximize results, as appropriate for the complexity of the campaign.
 

THE BACKGROUND THAT FITS:

  • Experience in Marketo software (or comparable platform) is required
  • High acumen with all Microsoft Office programs
  • Financial analysis skills, including ability to build / interpret reports and collect metrics
  • Knowledge of Salesforce.com
  • Employee Type: Contract
  • Location: Charlotte, NC
  • Category: Marketing
  • Date Posted: 06/02/22
Apply Today!
Apply Today!

Apply Today!

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