Marketing Automation Manager in Charlotte, North Carolina
Posted 08/25/22

THE TEAM YOU WILL BE JOINING:

  • A premier Sports and Entertainment company located in the Carolinas with a high level of brand recognition.
  • An organization with a bold, progressive vision for professional sports franchises in the Carolina’s.
  • Vibrant work environment with a culture founded on collaboration and good energy.

 

WHAT THEY OFFER YOU:

  • Fun and exciting atmosphere, combining all the perks of a Sports and Entertainment company.
  • Tons of opportunities to take on responsibility and ownership and have a meaningful impact.
  • An opportunity to work with high profile professional sports teams while enhancing your digital marketing skills and techniques.

 

WHERE THIS ROLE IS LOCATED:

  • Charlotte, NC

 

WHY THIS ROLE IS IMPORTANT:

  • Responsible for planning, execution and measurement of promotional email marketing and SMS messaging campaigns to increase engagement and drive sales.
  • Monitor and track metrics on email marketing campaigns and deliver reports and insights to stakeholders.
  • Set-up and implement on-time delivery of all dedicated marketing automation campaigns.
  • Build automations and triggered workflows within email and SMS.
  • Develop an SMS strategy to grow our SMS capabilities to be best-in-class.
  • Work with Performance Marketing Manager and the Business Analytics Team to segment audiences and manage distribution lists to ensure the right content is delivered to the right audience at the right time.
  • Coordinate the collection of content for email campaigns across multiple departments.
  • Reviewing and approving all campaign test files, providing approval for deployment and ensuring flawless execution of all campaigns and test scenarios.
  • Launch measurable A/B and multivariate testing across email campaigns.

 

THE BACKGROUND THAT FITS:

  • 5+ years of experience in marketing automation, email marketing and SMS messaging.
  • A passion and track record for customer-centric marketing.
  • Proficiency in Salesforce Marketing Cloud or other enterprise level ESP.
  • Understanding of written content, marketing, and email best practices to deliver engaging emails to segmented audiences to drive greater revenue and engagement.
  • Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment.
  • Full understanding of the MS Office suite (Word, Excel, PowerPoint).






#LI-CL1
 
  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 08/25/22
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