Marketing Automation Consultant in Charlotte, North Carolina
THE TEAM YOU WILL BE JOINING
PE-Backed services company supporting skilled trades that has seen tremendous growth through acquisitions.
Multi-state presence with more than 10 companies within their portfolio.
Culture is an employee-oriented, high-performance, innovating organization, emphasizing empowerment, quality, productivity, and high integrity standard.
WHAT THEY OFFER YOU
The company offers upward mobility and promotion from within.
Exposure to management and a team-oriented work environment.
Strong culture in valuing and appreciating their employees.
WHY THIS ROLE IS IMPORTANT:
Responsible for planning, execution and measurement of promotional email marketing and SMS messaging campaigns to increase engagement and drive sales.
Monitor and track metrics on email marketing campaigns and deliver reports and insights to stakeholders.
Set-up and implement on-time delivery of all dedicated marketing automation campaigns.
Build automations and triggered workflows within email and SMS.
Develop an SMS strategy to grow our SMS capabilities to be best-in-class.
Work with the Performance Marketing and the Business Analytics Teams to segment audiences and manage distribution lists to ensure the right content is delivered to the right audience at the right time.
Coordinate the collection of content for email campaigns across multiple departments.
Reviewing and approving all campaign test files, providing approval for deployment and ensuring flawless execution of all campaigns and test scenarios.
Launch measurable A/B and multivariate testing across email campaigns.
THE BACKGROUND THAT FITS:
5+ years of experience in marketing automation, email marketing and SMS messaging.
A passion and track record for customer-centric marketing.
Proficiency in Salesforce Marketing Cloud or other enterprise level ESP.
Understanding of written content, marketing, and email best practices to deliver engaging emails to segmented audiences to drive greater revenue and engagement.
Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment.
Full understanding of the MS Office suite (Word, Excel, PowerPoint).