THE TEAM YOU WILL BE JOINING:
- Fully integrated healthcare services organization experiencing continued transformation, with over 15 locations across the Southeast
- Industry experiencing significant growth and consolidation; our client is at the forefront of this growth with several acquisitions and plans to expand on the horizon
- Tenured leadership team with the opportunity to work with some of the best in the industry
WHAT THEY OFFER YOU:
- Fast-paced environment in a quickly evolving industry
- Beautiful corporate offices with a team-oriented work environment
- Leadership role with high visibility and collaboration with senior executives
- Opportunity to work through major projects
- Opportunity to work remotely in a hybrid – remote flexible environment
WHY THIS ROLE IS IMPORTANT:
- Responsible for list segmentation, campaign manage configurations within Salesforce Marketing Cloud and Salesforce, to achieve the company's marketing goals
- Setup campaigns in Journey Builder and build out dynamic content blocks
- Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response
- Ability to interpret analytics/trends and make creative suggestions
THE BACKGROUND THAT FITS
- Bachelor’s degree – Communication, Marketing, Business Administration or relevant field
- 5+ years of strong execution experience using Salesforce Marketing Cloud and Journey Builder specifically
- Heavy Journey Builder knowledge with the ability to work with numerous data extensions
- Meticulous attention to detail and strong organizational skills
#LI-WG1
THE TEAM YOU WILL BE JOINING:
- Fully integrated healthcare company experiencing continued transformation, with over 15 locations across the Southeast
- Industry experiencing significant growth and consolidation; our client is at the forefront of this growth with several acquisitions and plans to expand on the horizon
- Tenured leadership team with the opportunity to work with some of the best in the industry
WHAT THEY OFFER YOU:
- Beautiful corporate offices with a team-oriented work environment
- High visibility and collaboration with senior executives
- Opportunity to work through major projects
- Opportunity to work remotely in a hybrid – remote flexible environment
WHY THIS ROLE IS IMPORTANT:
- Responsible for managing, creating and deploying targeted email communications including weekly newsletters, via Salesforce Marketing Cloud
- Work cross functionally with CRM and broader digital marketing teams to develop content strategy and execute digital activation for website updates, blogs, email newsletters, social media, advertisements, brochures, corporate communications
- Coordinate email campaigns, communications, & social media for community partnership events
- Develop and publish a digital campaign calendar
THE BACKGROUND THAT FITS:
- Bachelor’s degree
- 2+ years of email marketing & 4+ years of digital marketing experience required
- Strong knowledge of Salesforce Marketing Cloud, Marketo, HubSpot, or similar for email deployment
- Must reside within Charlotte, NC or surrounding areas that are able to commute onsite as needed.
- Strong time management / project management skills that can manage multiple projects simultaneously
#LI-WG1