Director, Marketing Strategy in Charlotte, South Carolina
Posted 06/29/22

THE TEAM YOU WILL BE JOINING

  • $7B services company HQ in Charlotte area
  • Highly respected and known for being an industry leader in their market
  • Aggressive growth over the last several years both organically and through acquisitions
  • Consistently ranked as one of the top employer’s in Charlotte
  • Very strong leadership team; open door policy with lots of energy and ideas

 

WHAT THEY OFFER YOU

  • Some of the best employer benefits in the area – health, wellness, dental, 401(k), flexibility, and more
  • Ability to drive and build out your career – this newly created role is poised for growth and has a direct impact on the organization
  • Brand recognition and career development – continuing education and certifications program, professional networking opportunities, etc.
  • Culture of leaning and a company philosophy of "get it done"

 

WHY THIS ROLE IS IMPORTANT:

  • Set omnichannel go-to-market strategies to include demand generation, internal and external communications, etc.
  • Determine and translate business objectives into marketing activity through being an advocate of your ideas with C-suite executives
  • Lead the marketing planning process - positioning and messaging, customer segmentation, budget allocation, and more.

 

THE BACKGROUND THAT FITS:

  • Bachelor’s Degree required in Marketing, Business or related field
  • 15 years of experience in B2B, retail marketing - PLUS the understanding of vertical markets and decision makers
  • Experience with go-to-market / value proposition development for a master brand
  • Strategic marketing - persona development, message development, brand strategy development, budget management
  • Experience with Macro marketing planning - who to go after, what markets, and why
  • The ability to convert customer insights into actionable strategy
  • Experience working with and communicating to C-suite executives to get support, decisions, buy in
  • Previous experience leading and building a team 
  • Employee Type: Direct Hire
  • Location: Charlotte, South Carolina
  • Category: Marketing
  • Date Posted: 06/29/22
Apply Today!
Apply Today!

Apply Today!

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