THE TEAM YOU WILL BE JOINING:

• Top 25 U.S. digital financial services company committed to developing award-winning technology and services.
• Named one of the top three fastest-growing banking brands in the U.S. in 2020.
• Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs)), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.
• Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered.

WHAT THEY OFFER YOU:

• Fast paced, highly collaborative, teamwork-oriented environment
• Make an immediate impact in this high visibility role
• Base salary of $160-180k with bonus potential and excellent benefits package
• Top-notch leadership committed to developing people

LOCATION:

• Charlotte, NC - Hybrid (3 days in office, 2 days remote)
• 100% remote will be considered for the right candidate

WHAT YOU WILL DO

• Leverage quantitative techniques to bring Media Mix Modeling process in-house
• Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
• Participate in the development of KPIs to increase the effectiveness and efficiency of marketing spend across all channels
• Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics updated at the speed of now.
• Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages.
• Develop insights and trends by hands-on data analysis. Always asking the question of “How to make performance stronger”. Will work with cross-functional teams to advise on measurement (LOB Leads; channels like Social, Content, Paid Search)
• Collaborate closely with site personalization teams to evolve marketing metrics to full journey level reporting by audience segments, offers, and creative
• Prepare and present executive level reports showing marketing performance and trends over time, across all channels.

HOW YOU ARE QUALIFIED:

• 7+ years’ experience in advanced analytics, media mix modeling, marketing metrics, statistics, with comfort in query languages like SQL.
• Clear understanding of conversion funnel metrics, analytics, and levers for marketing success
• Hands-on experience building marketing measurement models
• Bachelor’s degree in Analytics/Statistics, Marketing, or another related field
• Experience in marketing analytics at a marketing agency or client-side marketing
• Familiarity with Python, R, and Snowflake are a plus
• Understanding of machine learning and predictive analytics also a plus