Director, Enterprise Digital Marketing Analytics in Charlotte, North Carolina
Posted 04/04/22

THE TEAM YOU WILL BE JOINING:

  • Top 25 U.S. digital financial services company committed to developing award-winning technology and services.
  • Named one of the top three fastest-growing banking brands in the U.S. in 2020.
  • Offers a full suite of products including mortgage lending, personal lending, and a variety of deposit and other banking products (savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs)), self-directed and investment-advisory services, and capital for equity sponsors and middle-market companies.
  • Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered.

 

WHAT THEY OFFER YOU:

  • Fast paced, highly collaborative, teamwork-oriented environment
  • Make an immediate impact in this high visibility role
  • Base salary of $160-180k with bonus potential and excellent benefits package
  • Top-notch leadership committed to developing people

 

LOCATION:

  • Charlotte, NC - Hybrid (3 days in office, 2 days remote)
  • 100% remote will be considered for the right candidate

 

WHAT YOU WILL DO

  • Leverage quantitative techniques to bring Media Mix Modeling process in-house
  • Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
  • Participate in the development of KPIs to increase the effectiveness and efficiency of marketing spend across all channels
  • Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics updated at the speed of now.
  • Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages.
  • Develop insights and trends by hands-on data analysis. Always asking the question of “How to make performance stronger”. Will work with cross-functional teams to advise on measurement (LOB Leads; channels like Social, Content, Paid Search)
  • Collaborate closely with site personalization teams to evolve marketing metrics to full journey level reporting by audience segments, offers, and creative
  • Prepare and present executive level reports showing marketing performance and trends over time, across all channels.

 

HOW YOU ARE QUALIFIED:

  • 7+ years’ experience in advanced analytics, media mix modeling, marketing metrics, statistics, with comfort in query languages like SQL.
  • Clear understanding of conversion funnel metrics, analytics, and levers for marketing success
  • Hands-on experience building marketing measurement models
  • Bachelor’s degree in Analytics/Statistics, Marketing, or another related field
  • Experience in marketing analytics at a marketing agency or client-side marketing
  • Familiarity with Python, R, and Snowflake are a plus
  • Understanding of machine learning and predictive analytics also a plus

#LI-CC1
  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 04/04/22
Apply Today!
Apply Today!

Apply Today!

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