Direct Marketing Manager in Charlotte, North Carolina
Posted 04/23/21

THE TEAM YOU WILL BE JOINING

  • A rapidly transforming Fortune 300, B2C company 
  • Strong, established business model with consistent growth
  • A company that focuses on being involved and giving back to the community

WHAT THEY OFFER YOU

  • Competitive compensation plan with comprehensive benefits
  • Significant professional growth opportunities 
  • Strong, tenured leadership with a clear vision and strategy

WHY THIS ROLE IS IMPORTANT

  • Manage B2C direct marketing tactics including e-mail and direct mail to drive revenue for the remarketing efforts.
  • Ability to evaluate campaign expenditure to ensure the maximum return on investment (ROI) and ensuring continuous improvement for effective optimization of ad dollars
  • Collaborate cross-functionally as the channel marketing expert on innovative email marketing techniques to increase sales and revenue
  • Own strategies for list creation and segmentation with vendors and client's internal CRM teams to support direct mail and email programs.
  • Partner with multiple Automotive OEM aftersales retention program providers to ensure our full channel strategy is optimized for every store.
  • Develop standard procedures to execute email campaigns that include OEM compliance approvals and final client approvals

THE BACKGROUND THAT FITS

  • Bachelors Degree in Marketing or Business related field, or equivalent working experience.
  • 5+ years of experience managing email and direct mail marketing for multiple franchises
  • Experience with A/B testing and results reporting
  • Proven track record of analytical skills associated with marketing KPI’s and ROI calculations
  • Automotive experience preferred

 

 

#LI-CP1

  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 04/23/21
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Apply Today!

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