Digital Marketing Analyst in Charlotte, North Carolina
THE TEAM YOU WILL BE JOINING:
A premier Sports and Entertainment company located in the Carolinas with a high level of brand recognition.
An organization with a bold, progressive vision for professional sports franchises in the Carolina’s.
Vibrant work environment with a culture founded on collaboration and good energy
WHAT THEY OFFER YOU:
Fun and exciting atmosphere, combining all the perks of a Sports and Entertainment company
Tons of opportunities to take on responsibility and ownership and have a meaningful impact.
An opportunity to work with high profile professional sports teams while enhancing your digital marketing skills and techniques.
WHY THIS ROLE IS IMPORTANT:
This team is seeking a Digital Marketing Analyst who will analyze and report on all marketing campaign performance and provide insights with the purpose of informing future digital marketing strategies.
This team member will be a forward-thinking, inquisitive, analytically minded, working at the intersection of marketing and data to understand campaign and business analytics to drive greater optimization of leads, revenue, and other business priorities.
This role will ensure all lead generation and single game campaigns are running efficiently to bring in new leads and drive revenue around new campaigns and initiatives.
Work closely with all departments to deep dive into digital marketing data and provide leadership with actionable insights
Have a true understanding of marketing mix modeling, while helping be more efficient with marketing spend and channel performance
Ability to fully understand and analyze key digital marketing KPIs – CPL, CPC, MQL, ROAS, etc.
Partner with marketing leaders to support efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for current and future campaigns
Understand the full lead generation funnel and create actionable insights based off where certain fans might be in their fan journey
Identify specific channel revenue attribution with associated campaign analytics.
Work collectively to measure and understand the relationship between the lifetime value of a fan and the cost of acquiring that fan
Other duties assigned as necessary
THE BACKGROUND THAT FITS:
BA/BS degree in marketing, business, data science, statistics, or economics.
At least 5 years’ experience analyzing campaign data, specifically within a digital marketing-oriented field
Proficiency in web analytics tools such Google Analytics or Adobe Analytics and data visualization platforms such as Tableau, Power BI or Data Studio
Proficiency in data extraction from marketing tools such as Facebook Ads, Google Ads, and LinkedIn ads
Understanding of Social Listening platforms such as Netbase and Brandwatch with proven reporting capabilities
Experience with building revenue driving business cases for future work
Full understanding of the MS Office suite (Word, Excel, PowerPoint, Outlook)
Must be flexible to work evenings and/or weekends and all Carolina Panthers, Charlotte Football Club and Stadium events, including events held on weekends, nights, and holidays
Must pass pre-employment screens
Proven experience analyzing successful lead generation strategies across multiple advertising platforms – Facebook, Instagram, Twitter, LinkedIn, Google Display Network, Streaming TV, etc.
Understanding of attribution and data extraction via APIs
Complete working knowledge within marketing analytics that inform revenue generating activities and campaign optimization