Digital Marketing Analyst in Charlotte, North Carolina
Posted 08/01/22

THE TEAM YOU WILL BE JOINING:

 

  • A premier Sports and Entertainment company located in the Carolinas with a high level of brand recognition.
  • An organization with a bold, progressive vision for professional sports franchises in the Carolina’s.
  • Vibrant work environment with a culture founded on collaboration and good energy

WHAT THEY OFFER YOU:

  • Fun and exciting atmosphere, combining all the perks of a Sports and Entertainment company
  • Tons of opportunities to take on responsibility and ownership and have a meaningful impact.
  • An opportunity to work with high profile professional sports teams while enhancing your digital marketing skills and techniques.

WHY THIS ROLE IS IMPORTANT:

  • This team is seeking a Digital Marketing Analyst who will analyze and report on all marketing campaign performance and provide insights with the purpose of informing future digital marketing strategies.
  • This team member will be a forward-thinking, inquisitive, analytically minded, working at the intersection of marketing and data to understand campaign and business analytics to drive greater optimization of leads, revenue, and other business priorities.
  • This role will ensure all lead generation and single game campaigns are running efficiently to bring in new leads and drive revenue around new campaigns and initiatives.
  • Work closely with all departments to deep dive into digital marketing data and provide leadership with actionable insights
  • Have a true understanding of marketing mix modeling, while helping be more efficient with marketing spend and channel performance
  • Ability to fully understand and analyze key digital marketing KPIs – CPL, CPC, MQL, ROAS, etc.
  • Partner with marketing leaders to support efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for current and future campaigns
  • Understand the full lead generation funnel and create actionable insights based off where certain fans might be in their fan journey
  • Identify specific channel revenue attribution with associated campaign analytics.
  • Work collectively to measure and understand the relationship between the lifetime value of a fan and the cost of acquiring that fan
  • Other duties assigned as necessary

THE BACKGROUND THAT FITS:

  • BA/BS degree in marketing, business, data science, statistics, or economics.
  • At least 5 years’ experience analyzing campaign data, specifically within a digital marketing-oriented field
  • Proficiency in web analytics tools such Google Analytics or Adobe Analytics and data visualization platforms such as Tableau, Power BI or Data Studio
  • Proficiency in data extraction from marketing tools such as Facebook Ads, Google Ads, and LinkedIn ads
  • Understanding of Social Listening platforms such as Netbase and Brandwatch with proven reporting capabilities
  • Experience with building revenue driving business cases for future work
  • Full understanding of the MS Office suite (Word, Excel, PowerPoint, Outlook)
  • Must be flexible to work evenings and/or weekends and all Carolina Panthers, Charlotte Football Club and Stadium events, including events held on weekends, nights, and holidays
  • Must pass pre-employment screens

Preferred Qualifications:

  • Proven experience analyzing successful lead generation strategies across multiple advertising platforms – Facebook, Instagram, Twitter, LinkedIn, Google Display Network, Streaming TV, etc.
  • Understanding of attribution and data extraction via APIs
  • Complete working knowledge within marketing analytics that inform revenue generating activities and campaign optimization
  • Experience within a fast-paced industry
  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 08/01/22
Apply Today!
Apply Today!

Apply Today!

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