CRM Manager in Charlotte, North Carolina
Posted 10/14/22


  • A premier Sports and Entertainment company located in the Carolinas with a high level of brand recognition.
  • An organization with a bold, progressive vision for professional sports franchises in the Carolina’s.
  • Vibrant work environment with a culture founded on collaboration and good energy


  • Fun and exciting atmosphere, combining all the perks of a Sports and Entertainment company
  • Tons of opportunities to take on responsibility and ownership and have a meaningful impact.
  • An opportunity to work with high profile professional sports teams while enhancing your digital marketing skills and techniques.


  • This team is seeking CRM & Database Senior Coordinator to help lead the strategic development and execution of our CRM & database management, workflow, and optimization.
  • will be part of the Business Strategy & Analytics Team and will work closely with several groups across the organization including Ticketing Sales & Service, Digital Marketing, and Finance. 
  • This person should have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.  This role will ensure all lead generation and single game campaigns are running efficiently to bring in new leads and drive revenue around new campaigns and initiatives.
  • Serve as the primary point of contact for KORE and Microsoft Dynamics, as well as the internal database administrator and subject matter expert
  • Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner
  • Create and develop reports and dashboards for data visualizations to support the day-to-day needs of the organization
  • Lead all efforts connecting CRM and our data warehouse to other data sources (e.g., email marketing, SMS messaging providers, Formstack, etc.)
  • Understand the sources of data that feed into our CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement
  • Design, build and drive campaigns to better engage our customer base
  • Analyze campaign performance and clearly articulate insight into how to improve engagement.
  • Provide recommendations to the Ticket Sales and Service leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies
  • Assist marketing to develop target audiences for sales and service communications (email, social, web, print, etc.)
  • Own all day-to-day CRM administrative responsibilities, including: data manipulation, field/object creation and workflow/trigger creation
  • Maintain data hygiene through duplicate identification and contact merging


  • BA/BS degree in a relative field or equivalent work experience required
  • 2-3+ years of experience in CRM campaign creation, workflow, and execution
  • Experience with Salesforce and/or MS Dynamics & building automations within the platforms
  • Experience working within the sports industry is a PLUS

  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 10/14/22
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Apply Today!

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