Creative Strategy Director – Remote in Charlotte, North Carolina
THE TEAM YOU WILL BE JOINING:
Dynamic and creative company located in Charlotte, NC and Headquartered in San Francisco
Dedicated to making financial progress possible for everyone.
National presence providing excellent service to over 60 million members
Vibrant work environment with a culture founded on collaboration and good energy
WHAT THEY OFFER YOU:
Fun and optimistic atmosphere, combining all the perks of a tech company with a healthy work-life balance
Tons of opportunities to take on responsibility and ownership and have a meaningful impact.
You are encouraged to identify opportunities to scale the product, technology, and organization, and then launch them into action.
Having a healthy and happy team is their number one priority- family focused organization.
Free amenities, paid company trips and outings, competitive salary and generous benefits.
WHY THIS ROLE IS IMPORTANT:
The Creative Strategy Manager II will lead the development and execution of breakthrough creative campaigns that drive consideration for the brand and key products, partnering closely with internal business stakeholders, creatives, brand strategists, and external agencies.
Join a team to lead development of marketing deliverables across all channels and platforms managing relationship between creative team and growth marketing stakeholders (email, paid channels, TV, radio, print, etc.)
With an eye towards branding, help steer content to be customer-focused and see the work through all steps of the creative process; concepting to production and delivery
Create, execute, and manage marketing campaigns that help reposition the brand, and drive consideration of key products that expand the brand’s value.
Build and maintain strong relationships with cross-functional partners (brand strategy, creative, social, media, performance marketing), vertical teams and marketing leadership.
Collaborate across centralized marketing and vertical marketing teams to plan an annual marketing calendar and implement the creative needed for each integrated campaign heavy-up.
Evaluate media recommendations and influence how the creative campaign should come to life across channels. Own the planning for content production, including timelines, budgets and resourcing (when to lean on agency partners for creative development and when to produce internally).
Manage creative projects to ensure the highest level of quality, working with both internal creative teams and agency partners. Lead and support creative briefs, creative reviews, aligned stakeholder feedback, track and translate legal inputs, measurement plans, and interpretation of creative performance results to inform future optimizations.
Manage the creative development process through production, to deliver assets on time and on budget. Proactively anticipate issues or roadblocks and collaborate cross-functionally to find solutions. Drive process optimization to operate efficiently.
THE BACKGROUND THAT FITS:
5-7+ years of experience working within a brand or agency developing digital and traditional marketing strategy.
Experience in creating creative briefs, plus full-cycle production and testing experience
Background working with Growth Marketing and translating data/deliverables to Creative team