Conversion Rate Optimization Lead in San Diego, California
THE TEAM YOU WILL BE JOINING:
An entrepreneurial division of a Fortune 500 financial services firm focused on personal lending technology through digital processes.
Their financial technology offers financing options for practically any purpose with best-in-class customer satisfaction and a nationwide reach.
Purpose-driven and team-oriented environment with focuses on leveraging employee talents, cutting edge technology, and best practices and processes.
Organization that is recognized for being truly multicultural; diversity and feedback rich is in their DNA
WHAT THEY OFFER YOU:
Results driven organization that values accountability and continuous improvement
Opportunity to make an impact and add value for a startup with the resources and backing of a Fortune 500 enterprise
Ability to influence the development of new digital products and contribute to long-term strategy and growth
Base salary of $140-160k plus excellent benefits to include annual bonus and long-term incentive plans, medical, dental, 401k, pension, and generous PTO policy.
San Diego, CA – hybrid 2 days in office, 3 days remote
Relocation assistance specific to this position will be offered for the right candidate
WHAT YOU WILL DO
Own and lead marketing digital user experience analytics strategy, governance, implementation, maintenance, and reporting across all digital payments products and platforms conducting deep dive findings, competitive data sets, and online/offline surveys.
Serve as the Subject Matter Expert to document marketing analytics requirements, collaborating directly with product owner, product manager, and solution architects to create stories and timelines for completion.
Collaborate with marketing, product, and operations teammates to create and/or evolve tactics, developing performance reports as the business grows and the competitive environment changes
Own test and learn initiatives (A/B and multivariate), identifying opportunities, logic, test implementation, results/insights and next steps, collaborating with teams to design new experiences/pricing/features based on the results, industry trends, and best practices.
Prepare and present insights and recommendations to senior leadership on performance and optimization opportunities.
Ability to expand analytics capabilities serving as a liaison within leaders in analytics, marketing, and consumer channels to share best practices, improve strategies, collaborate on shared data collection needs, cross-branded marketing and campaign reporting.
Research and implement new tools to gain insight into the digital audiences and enhance the customer experience.
Support UX design on usability study strategy, qualitative/ quantitative analysis to inform and design new website experiences.
HOW YOU ARE QUALIFIED:
7+ years of experience analyzing, reporting, testing, providing recommendations and setting digital strategy.
Bachelor’s degree in marketing, math, science, information technology or related disciplines
Advanced knowledge of Adobe Experience Cloud including Analytics, Target, Launch, and Media Optimizer; Google Analytics is OK
Experience with online surveys (Qualtrics, OpinionLab) and TMS platforms (Ensighten, Adobe Launch).
Experience with user testing and usability platforms.
Proven experience improving business outcomes through conversion rate optimization.
Fluency with hypothesis testing, experimental design and related statistical knowledge.
Strong project management and organizational skills with the ability to take ownership of initiatives
Strategic thinker, strong analytical and problem-solving skills.