Conversion Rate Optimization Lead in San Diego, California
Posted 02/18/22


  • An entrepreneurial division of a Fortune 500 financial services firm focused on personal lending technology through digital processes.
  • Their financial technology offers financing options for practically any purpose with best-in-class customer satisfaction and a nationwide reach.
  • Purpose-driven and team-oriented environment with focuses on leveraging employee talents, cutting edge technology, and best practices and processes.
  • Organization that is recognized for being truly multicultural; diversity and feedback rich is in their DNA



  • Results driven organization that values accountability and continuous improvement
  • Opportunity to make an impact and add value for a startup with the resources and backing of a Fortune 500 enterprise
  • Ability to influence the development of new digital products and contribute to long-term strategy and growth
  • Base salary of $140-160k plus excellent benefits to include annual bonus and long-term incentive plans, medical, dental, 401k, pension, and generous PTO policy.


  • San Diego, CA – hybrid 2 days in office, 3 days remote
  • Relocation assistance specific to this position will be offered for the right candidate


  • Own and lead marketing digital user experience analytics strategy, governance, implementation, maintenance, and reporting across all digital payments products and platforms conducting deep dive findings, competitive data sets, and online/offline surveys.
  • Serve as the Subject Matter Expert to document marketing analytics requirements, collaborating directly with product owner, product manager, and solution architects to create stories and timelines for completion.
  • Collaborate with marketing, product, and operations teammates to create and/or evolve tactics, developing performance reports as the business grows and the competitive environment changes
  • Own test and learn initiatives (A/B and multivariate), identifying opportunities, logic, test implementation, results/insights and next steps, collaborating with teams to design new experiences/pricing/features based on the results, industry trends, and best practices.
  • Prepare and present insights and recommendations to senior leadership on performance and optimization opportunities.
  • Ability to expand analytics capabilities serving as a liaison within leaders in analytics, marketing, and consumer channels to share best practices, improve strategies, collaborate on shared data collection needs, cross-branded marketing and campaign reporting.
  • Research and implement new tools to gain insight into the digital audiences and enhance the customer experience.
  • Support UX design on usability study strategy, qualitative/ quantitative analysis to inform and design new website experiences.


  • 7+ years of experience analyzing, reporting, testing, providing recommendations and setting digital strategy.
  • Bachelor’s degree in marketing, math, science, information technology or related disciplines
  • Advanced knowledge of Adobe Experience Cloud including Analytics, Target, Launch, and Media Optimizer; Google Analytics is OK
  • Experience with online surveys (Qualtrics, OpinionLab) and TMS platforms (Ensighten, Adobe Launch).
  • Experience with user testing and usability platforms.
  • Proven experience improving business outcomes through conversion rate optimization.
  • Fluency with hypothesis testing, experimental design and related statistical knowledge.
  • Strong project management and organizational skills with the ability to take ownership of initiatives
  • Strategic thinker, strong analytical and problem-solving skills.



  • Employee Type: Direct Hire
  • Location: San Diego, California
  • Category: Marketing
  • Date Posted: 02/18/22
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