Campaign Delivery Manager in Charlotte, North Carolina
Posted 08/03/22

THE TEAM YOU WILL BE JOINING

  • Publicly traded company and world leader in amusement parks and water parks
  • More than 150 years of growth and expansion with now over 28 million guests
  • Innovative partnerships with well-known brands and strong impact on the community
  • Word class talent of collective amusement park experience delivering results and dedication to commitment and loyalty


WHAT THEY OFFER YOU

  • Free seasonal admission and food and merchandise discounts at certain parks and waterparks across North America.
  • Well-structured training and opportunities to learn new things in a fun and exciting industry.
  • An organization that invests in their employees, partners with the community, and respects the environment.
  • Values their employees with a focus on perks and giving back
 

WHY THIS ROLE IS IMPORTANT

  • Work with internal teams, IT department, Brand management, and outside agencies and vendors to manage incoming data feeds off sales transactions.
  • Support Email and SMS Opt Ins/outs, data appends, provides data review of year-over-year behaviors of guests to drive informed campaign decisions by CRM in the Marketing of products via various channels.
  • Provide match-back reporting to demonstrate efficacy of campaign builds, sales attribution, and marketing initiatives.
  • Build data sets/models for list-sizing for email, SMS, Direct Mail, social channels in partnership with Campaign Insights team.
  • Develop campaign workflows within Adobe Campaign or other primary campaign management platform and executes campaign data verification as well as exclusion or look alike lists for vendor partners.
  • Offer suggestions to streamline processes in data management.


THE BACKGROUND THAT FITS

  • Bachelor's degree in Marketing, Business Admin
  • 2-6 years of work related experience
  • Experience in lead generation, heavy experience with email marketing delivery and engagement.
  • 10% travel required
  • Preferred but not required:
    • Experience in Data Management, Campaign Creation – Adobe Campaign preferred, Audience development and segmentation, Marketing Automation.
    • SAS/SQL, Model Development, Predictive, Data Vendor Management experience.









 

#LI-CL1

  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Category: Marketing
  • Date Posted: 08/03/22
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