Brand Marketing Manager in Stamford , Connecticut
Posted 04/12/21

AccruePartners values our contract and consulting employees. We offers a competitive benefits package to meet the diverse needs of all of our contractor and consulting employees and their family members. Here is a listing of what our company offers: 401(k) Medical, Dental, Vision, Life Insurance, Employee Assistance Program, Medical and Prescription Drug, Short and Long-Term Disability Insurance. 

 

THE TEAM YOU WILL BE JOINING:

  • Fortune 500 media and network communications company
  • Dedication to providing quality service and value by exceeding customer expectations
  • Expanding national footprint in 30+ states
  • Rich history of growth and diversification

 

WHAT THEY OFFER YOU:

  • Culture: Environment of flexibility, success and accountability
  • Growth: Exceptional personal and professional growth potential
  • Opportunity: High visibility to senior leadership on an enterprise level
  • Stability: Emphasis on developing and retaining top talent

 

WHERE THIS POSITION IS LOCATED:

  •  Stamford, CT or Charlotte, NC or Denver, CO

 

WHY THIS ROLE IS IMPORTANT:

  • Support strategic initiatives that require leveraging the insights gathered across research initiatives to make recommendations on the brand strategy, messaging and go to market campaign plan. This requires managing the day to day of partnering with the market research team to oversee the design of questionnaires, discussion guides, fielding and analysis of results. Projects may include but are not limited to:
  • Partnering with the market research team to analyze brand health research and make strategic recommendations on the findings.
  • Partnering with market research and analytics to leverage quantitative, qualitative and 3rd party data to understand client and prospect behavior, competitive positioning, marketing/campaign outcomes, audience insights and industry trends.
  • o Supporting the development of customer personas including partnering closely with our research team to understand client and prospect buyer journeys.
  • In addition, the consultant will be asked to support other important brand priorities including but not limited to helping to activate the internal launch of our new brand identity including employee engagement plans. Also, supporting the external campaign launch including coordinating final reviews for creative deliverables and aligning to the media plans.

 

THE BACKGROUND THAT FITS:

  •  Bachelor’s degree in marketing, business administration, or related field.
  • Prior experience (7+ years) in brand marketing strategy, planning and/or insights roles (preferably B2B).
  •  Telecommunications or Technology experience is a plus.
  •  Understands B2B research methodologies, including in-depth client and prospect interviews, focus groups, panels, surveys, etc.
  •  Excellent communicator comfortable presenting to leaders.
  •  Flexible, cross-functional partner who thrives in a dynamic working environment.
  • Passion for developing brand strategy and executing brand campaigns.
  •  Ability to manage vendor resources.
  •  Experience managing competing priorities, complex projects, and timelines.
  • Strong strategic, analytical, verbal, written and problem-solving skills.
  • A critical thinker with strong business insight and a highly collaborative approach.
  • A passion for leveraging insights and translating that information into actionable strategic recommendations.
  • Ability to multi-task and manage internal and external deadlines.
  •  Proven experience in Microsoft Applications (Word, Excel, PowerPoint, and Teams)

 

 

  • Employee Type: Contract
  • Location: Stamford , Connecticut
  • Category: Marketing
  • Date Posted: 04/12/21
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