Brand Manager in Charlotte, North Carolina
Posted 02/24/23
THE TEAM YOU WILL BE JOINING
WHAT THEY OFFER YOU
WHY THIS ROLE IS IMPORTANT
THE BACKGROUND THAT FITS
- Publicly traded company and world leader in amusement parks and water parks
- More than 150 years of growth and expansion with now over 28 million guests
- Innovative partnerships with well-known brands and strong impact on the community
- Word class talent of collective amusement park experience delivering results and dedication to commitment and loyalty
WHAT THEY OFFER YOU
- Free seasonal admission and food and merchandise discounts at certain parks and waterparks across North America.
- Well-structured training and opportunities to learn new things in a fun and exciting industry.
- An organization that invests in their employees, partners with the community, and respects the environment.
- Values their employees with a focus on perks and giving back
WHY THIS ROLE IS IMPORTANT
- Will manage in-park brand activation execution via Park Operations and In-park Brand Activation Manager. Working cross-functionally partnering with park operations teams, i.e., food & beverage, entertainment, guest services, etc., to ensure integration, collaboration, and brand alignment.
- Assists Brand Director with marketing roadmaps and integrated communications plans associated with brand plans, special events and consumer demand activities. Partners with shared services functions (Advertising, CRM, Passholder, Ecommerce and Marketing Ops, Marketing Analytics, Entertainment and Park Ops) to ensure optimal results of campaigns/events.
- Responsible for identifying, briefing, and overseeing production and fulfillment of in-park marketing collateral/signage and any special events needs utilizing MAPS and SHOW to ensure brand consistency across channels and optimal placement.
THE BACKGROUND THAT FITS
- 4-6 years' experience in Brand Marketing
- Experience with special events planning, consumer demand planning, communications and project management.
- Excellent written and verbal communication skills required
- Proven leadership experience
Employee Type: Direct Hire
Location: Charlotte, North Carolina
Category: Marketing
Date Posted: 02/24/23
